Guide to launching a YouTube channel for your business

YouTube is the most visited website after Google. And, it’s the prime destination for video content. The platform has an estimated 2 billion users every month, and most of these users are highly engaged, watching around 1 billion hours worth of content per day.

Whatever type of marketing material you want to use, YouTube is something that you can’t afford to miss out on. Because of this, it’s crucial to understand how to use it.

If you’re a business owner, here’s a simple guide on how to start a channel:

How to launch a YouTube channel

For business owners that are new to YouTube, launching a…

Productivity can be the downfall of many entrepreneurs. Your mind may be bursting with ideas, but you may not know how to effectively manage your time. Also, you may not know how to structure your work and maximize the time you have.

This is natural. Luckily, it is also something you can work on and improve. Productivity is something anyone can master. All it takes is discipline and determination. To help, we have listed six ways that you can remain productive as an entrepreneur — good luck!

1. Take regular breaks

Whilst working hard is important, you MUST take breaks. It may be tempting…

Testing is an important part of the Software Development Life Cycle (SDLC) and many teams strive to include testing into the way they build their products.

The implementation of testing can range from a completely manual process carried out after development, to developers writing automated checks as part of writing their code and a team of testers carrying out exploratory testing alongside them.

While this is a great way to ensure the product is of high quality, this only benefits the development team. The business side of the team (Business Analysts, Product Owners, etc) don’t have a means of understanding…

The move towards agile is often kick started in engineering teams with an intention of improving the development process but if this process works in a silo then it’s doomed to fail.

It won’t take too long for the engineering team to improve the processes in their direct control and start looking to improve those processes that feed into the team at which point the organisation needs to adapt or accept the loss of ROI.

In organisations with established practices and processes it can be hard to transition to agile ways of working and they struggle to understand the intention…

Building services, websites and apps from scratch can be a long process with potential duplication of effort needed to implement business and display logic across different back-end and front-end platforms.

It’s more important now than it’s ever been to ensure that businesses have the flexibility to adjust their offerings to meet both business and user needs with minimal impact.

JavaScript, as much as people like to point out it’s issues, has one strength in that it’s the perfect language to meet this need for flexibility and as the browser continues to erode more and more of the functional gap with…

Working in a software team is easy — The business gives you a specification on what to build, the developers build it, the testers test it and then you deploy it somewhere for people to use it.

But what happens when those individuals don’t work in sync and the team is building the software faster than it can be deployed, the developers churn out work faster than it can be tested, or the business can’t feed the team with specifications and decisions? — You get bottlenecks.

Bottlenecks are constraints in a flow and if a team are using a more…

In the early days of software development there was the Specification, a document of what needed to be built with detailed instructions of exactly how the system should function and it was good.

Then as computers started to be used more widely it turned out that specification documents were too rigid as users started to use the systems and software in ways that the specification didn’t cover.

Around the same time, software developers started to realise that the way that software was built needed to be changed in order to accommodate changing user and business needs and thus agile was…

When you’re learning to be a developer the examples you learn from and the projects you work on are made from scratch (called a greenfield project) and it’s most likely you’ll be the only person working on the code too.

It’s a harsh reality when you enter the IT industry to find that most of the work will be working with existing code bases and in a team of people.

The code base and the team will have a set of conventions you’ll need to learn in order to understand the context of why the code was written and what…