Guide to launching a YouTube channel for your business

Guide to launching a YouTube channel for your business

YouTube is the most visited website after Google. And, it’s the prime destination for video content. The platform has an estimated 2 billion users every month, and most of these users are highly engaged, watching around 1 billion hours worth of content per day.

How to launch a YouTube channel

For business owners that are new to YouTube, launching a channel is incredibly simple. If you’re just getting started, here are the basics:

  1. Go to settings and select “Create New Channel.”
  2. Choose the “Brand Account” option.
  3. Add your brand name and hit “Create.”
  4. After creating your channel, fill in the description to give users some more information about your company and channel.
  5. Make sure you include a web link to your company website.
  6. Add an image for your profile picture — ideally, this should be a logo.
  7. If you wish, go to settings and add account managers to your profile, such as your employees or business partners.
  8. Start recording and uploading your first videos!

Tips for running a successful channel

With so many businesses now using YouTube for marketing, it’s necessary to adopt powerful strategies to attract new viewers.

1. Know your target audience

It can be tempting to attempt to reach a large audience on YouTube. But, with so many potential viewers, generic videos can end up getting lost and becoming insignificant.

2. Experiment with different content

Once you know who your marketing is for, next, we recommend testing out different types of content to see what works best. This is extremely helpful if you’re new to YouTube or you have a recently launched business.

3. Optimize your content for searches

Of course, having unique content is essential. But, if your audience doesn’t find it, it won’t get you very far. You need to ensure your content is searchable on the platform.

4. Advertise your channel everywhere

Lastly, once your channel is established, it’s a great idea to share it everywhere. Add it to your website, blog, and all your social media accounts — plus any other online platforms you use.

We are a small team of passionate people who love working with all things technology and watching that technology build businesses.